About We Are Undo

Trust the brand, love the clinic, happy outcomes.
Press release
Our story
People change. Tattoos don’t have to be forever.
Millions of people want more than tattoo removal. They want experts they can trust, honest guidance, and a place where they feel welcome at every step.
That’s why we started Undo in Amsterdam in 2015. And it’s why we’re bringing it to Europe.
Our promise has always been the same: the best possible treatment. We keep it treatment by treatment, expert by expert, clinic by clinic and, now, market by market.
Since last year, Undo brings together the leading tattoo removal specialists across the Netherlands, Sweden, Norway, Finland, Estonia and, as of June 2026, the UK.
We grow to one end: to be the foremost experts in tattoo removal defining what a happy outcome means, clinically and personally.
Our brands
Our clinics



The team

Gustav Grippe
Group CEO

Sera Koeleman
COO & Group Clinical Lead

Oscar Holm
CFO

Jesper Pettersson
CTO

Nina Huiskamp
Clinical Trainer

Bernard Koeleman
Head of Expansion

Anton Zetterberg
Head of Growth

Simon Fredriksson
Head of Web
Our markets
Expanding to new markets in 2026.